What you have in front of you is a whole channel of potential clients. They can skip over TV commercials now with digital video recording. They can tune out radio commercials by listening to their iPod. They tend to recycle paper ads. In Social Media Land, you better have a plan to get the right LIKEs and keep them.
So at this point, you have already determined where your clients and potential clients are hanging out social media. This information is going to help determine which social media platforms, or tools, you are going to implement in your strategy, or plan. Remember, you don't have to be everywhere...just where your clients and potential clients are.A key consideration when setting up your new social media profiles is Search Engine Optimization (SEO). There is a marriage now between social media and SEO that exists and will help your content rise to the top of the search engine rankings. There is so much information and the details vary by tool that I cannot go into intricacies of this topic here.
In your plan, be sure to include rules of engagement and governance. Who is going to talk to your audience and how will you talk to them. Why so official? Everyone involved needs to be on the same page (pun intended). There will be a lot of anxiety and excitement the first time (and it will happen) a negative post is delivered to your page. You need to think about how you will deal with it and it is best to do this before it happens.
Finally, plan for measurement and ROI. More on this later but you will to document what you will be measuring.
